Consulting
Prompt for an accountant website
A Claude or ChatGPT prompt to build the website of an accountant or a small accounting firm: services a client can actually understand, the profiles you serve, and the way a first conversation begins.
In short
For an accountant or a small firm that lives on referrals. Gets your assistant to check your registration first, then build a site that says who you serve, one page per service in plain words, one per client profile, the first meeting and its price. Published with SayLive.
What this prompt asks your assistant to build
Written as you would say it. Paste it as is, then answer what your assistant asks.
I want a website for my accounting firm, built in this conversation and published with SayLive. We work with independents and small companies, mostly local, and almost every new client comes by referral: the site is where that referral goes to check who we are before calling. It has to answer three things fast: do you handle people like me, what does working with you look like, and how do I start. Before writing. Look us up (our registration, Google Maps, LinkedIn, the directories of our professional body), tell me what you found, and ask me one question at a time for the rest: the exact services, the client profiles I prefer, whether I want prices or packages online, the people to present, and the exact registration wording my body requires. Never invent a fee, a client name or a result. Then propose the site plan, page by page, with what each page says and where it links. I validate, then you write. The pages. Home: who we work for and what changes for them, in plain words, one call to action. One page per service (bookkeeping, tax returns, payroll, company set-up, advice), each written for someone who is not an accountant: what it covers, how it runs through the year, what you need from me, what it costs or how pricing works. One page per client profile (independent, small company, starting up), from their situation and their deadlines. The firm: the people, their registrations, their languages, how we are reachable. A first-meeting page: what we talk about, what to bring, free or not. Contact, and an FAQ with the questions a prospect asks before daring to call. The tone. Calm, precise, no jargon. Deadlines are named with dates, obligations in one sentence each. Never a promise of savings. So people find us. Write what people type: accountant and the town, accountant for independents, company set-up, VAT return. One title and description per page, one H1, subheadings as the questions a client asks, and the registration number and address in the footer of every page. Technically. A static site, fast on a phone, no third-party script and no cookie banner since we track nobody. No client documents through the site: the site explains how documents are exchanged (portal, email, in person), the form is for first contact only. With SayLive. I give you the photographs of the team through the media library; the contact form is the one included with the site and messages reach my email. When I say publish, publish and give me the address. I reread, you fix and republish; if a version is worse, we go back to the previous one. When I am happy, I connect our domain.
What to have at hand before you paste it
- Your business name, address, opening hours, phone and email.
- Five to ten photographs you own the rights to.
- Three concrete proofs: years in business, a certification, a number that means something.
- Your registration number and the exact wording your professional body requires.
With SayLive, even better
What you get with SayLive on top
This prompt is enough: pasted into any assistant, it gets you a good site. Connected to SayLive, the same assistant works with what is held back here, with nothing to install:
- The SayLive skills, loaded by themselves: the research on your business before a line is written, the floor a page has to reach, the SEO plan with its queries and internal links, the structured data, and the critical review the assistant gives its own work before publishing. Included with every site.
- The Blueprint "Consultant and coach": what a specialist of your trade knows and this prompt does not say. The questions to ask before the first line, the pages a site of this kind needs, what goes wrong in this trade, and the claims never to make unchecked. Bought once, for the site, 29.
- Alma, our designer agent: an art direction that holds from one conversation to the next, rather than your assistant's default style. Recruited once, 99.
- A human, if you want one: the Boost, 499 per expert day, when you would rather have a person take the site in hand.
And with every published site: 150 publications, 50 MB of media, 50 form messages, 50 review tickets, your own domain connected, and the previous version back in one sentence.
Frequently asked questions
Should an accountant publish fees?
Packages with a starting price work well for independents; bespoke work is better explained than priced. The prompt asks your assistant to check with you rather than decide.
What about the compulsory professional mentions?
They differ by country and body. The prompt tells your assistant to ask for the exact wording rather than guess it, and to leave a visible gap until you provide it.
Can the site take documents from clients?
A public website should not: use your portal or a secure channel, and let the site explain how documents are exchanged. The contact form is for first contact only.
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