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Shops

A website for a local shop

The brief for a bookshop, florist, wine shop, bike shop or any neighbourhood store: what is on the shelves, when the door is open, how to get there, and what the shop does that a warehouse cannot.

In short

For a neighbourhood shop that wants people to come in, not to order online. Gets your assistant to build today's hours first, one page per family of products, the services (orders, set-asides, repairs) with a form, the shop and the people, find us. Published with SayLive.

What this prompt asks your assistant to build

Written as you would say it. Paste it as is, then answer what your assistant asks.

I want a website for my neighbourhood shop, built in this conversation and published with SayLive. We sell in person to people who live nearby, and the site has to make them come in, not replace the visit. It should answer what people check before walking over: are you open now, do you have this, can you set one aside for me. Before writing. Look us up (Google Maps, the reviews, our social accounts), tell me what you found, and ask me one question at a time for the rest: the families of what we sell and whether I show prices, the services around them (orders, repairs, delivery, gift cards), the brands or makers we carry, the photographs I have, the events or news I will actually publish. Never invent a brand, a price or a review. Then propose the site plan, page by page, with what each page says and where it links. I validate, then you write. The pages. Home: what we sell in one sentence, today's hours visible without scrolling, one call to action. One page per family of products: what we choose and why, the brands or makers, highlights rather than a catalogue, with photographs taken in the shop. Services: orders, set-asides, repairs, delivery, gift cards, each with how it works and the lead time, with a form for set-asides and orders. The shop and the people: since when, who advises you, what we know that a warehouse does not. News or events, only if I commit to updating it. Find us: address, map, parking or transport, full hours by day with the closing day, a tappable phone number. And an FAQ with the eight questions we get at the till. The tone. Like a good shopkeeper: friendly, knowledgeable, no sales pitch. Say what we know. So people find us. Write what people type: the kind of shop and the neighbourhood, open on Sunday, the brands we carry, gift card. One title and description per page, one H1, the hours in the footer of every page, and the product pages named after the family, not after a marketing word. Technically. A static site, fast on a phone: photographs in WebP and resized, no third-party script, no cookie banner since we track nobody, a useful alt text on every photo. No online store for now: the set-aside form does the job without stock, payment or shipping to run. With SayLive. I drop my photographs in the media library, you place them; the set-aside form is the one included with the site and requests reach my email. When I say publish, publish and give me the address. When the hours change for a holiday I tell you, you edit and republish; if a version is worse, we go back to the previous one. When I am happy, I connect my domain.

What to have at hand before you paste it

  • Your business name, address, opening hours, phone and email.
  • Five to ten photographs you own the rights to.
  • Three concrete proofs: years in business, a certification, a number that means something.
  • The families of what you sell, and the services around them (orders, repairs, delivery).

With SayLive, even better

What you get with SayLive on top

This prompt is enough: pasted into any assistant, it gets you a good site. Connected to SayLive, the same assistant works with what is held back here, with nothing to install:

And with every published site: 150 publications, 50 MB of media, 50 form messages, 50 review tickets, your own domain connected, and the previous version back in one sentence.

Frequently asked questions

Does a local shop need an online store?

Rarely. A set-aside form and clear hours bring people in; an online store adds stock, payment and shipping to run. The prompt builds the first and lets you add the second later.

Should I list every product?

Families and highlights, not a catalogue. A page per family with what you know about it is what a search engine and a neighbour both want to read.

How do I keep the hours current?

Tell your assistant the change, it edits the page and republishes. Holiday hours are one sentence.

Other prompts in this trade

Shops · Featured

A website for a bakery

The brief for an artisan bakery or pastry shop: what you bake, when the door is open, and how to get there. Copy it, paste it to your assistant, answer its questions.

Paste it, build it, say publish.

Create your free accountYour assistant builds the site in the conversation. SayLive puts it online once, for 99, with no subscription. The first 30 days are free.